Introduction
Murungai called as Moringa Oleifera in English is a fast-growing, drought-resistant tree.
There are numerous articles talking about the health benefits of Moringa (Murungai). However, there are very few articles available in the internet which promotes this as a small business idea. In this article, I will cover the health benefits and how it can be considered as a small business idea.
Leaves and powder
All the products from Moriga (Murungai or Drumstick tree), let us consider only moringa (Murungai leaves) for our small business idea.
Leaves can be dried and powdered and can be considered as various value additional products (Like tablets)
Demand
Scenario
Covid-19 has already imposed lock down in various countries. Essential goods and fast moving consumer goods (FMCG) may take a hit if the lockdown gets extended. During this situation what if there is a shortage on the essential goods? How do we survive without the essential goods ?
One quick thing that comes to my mind is what we dry the leaves and use it as an alternative ? If so, is there sufficient supply available for this demand? Let’s see…
Supply
Scenario
Let’s say you have one home grown Moringai tree and it yields:
- Leaves
- Drumsticks
- Seeds
- Flowers
Since the focus is only on leaves let’s ignore other products. Yield varies across the year. So let’s consider 1 tree yields 5 kilo gram of leaves every quarter and 20 kilo grams every year. In this case isn’t it interesting to consider this as a small business idea ?
Usage Benefits
- For Diabetic patients to keep the level of the sugar normal.
- Works as a very good anti-oxidant.
- A remedy for sleep dis-orders.
- Lower the blood pressure
- Rich in vitamins, minerals, antioxidants and nutrients and this supplement is great for boosting your energy and stamina as well as increasing concentration.
Consumption
- Mix it with rice and ghee instead of your regular south indian sambar.
- Mix it with dosa, idly.
- Mix it with Milk.
- Add 1/4th of a tea spoon in the south indian menu items
Market Sizing
Consider following parameters if you have to do it in bulk.
- Target Segment
- Potential Customers
- Total Market Size Formula
- Components Used (Optional )
- Market Size Calculations
- Total Market Size
Sample Market Sizing Table (Only for reference)
| Percentage of Population | Number of Families (In Millions) | Number of Members per family | Total Number of People (In Millions) | |
| Upper Class | 2% | 1.5 | 2 | 3 |
| Upper Middle Class | 8% | 6.5 | 1 | 6.5 |
| Lower Middle Class | 50% | 37 | 1 | 37 |
| Low Income | 40% | 30 | 1 | 30 |
Excited… What next ?
Are you excited with the benefits and value addition products ? If so, start doing some research on this. Google should be your good friend. However, you can start planting a tree now and reap the benefits while you are in the process of starting this business idea.
Before that try Moringa Powder